(Mpumalanga) – Kellogg’s SA has announced the latest beneficiary to its corporate social investment programme, Breakfasts For Better Days.
Thanks toKellog g’s South Africa, learners at Sibongindawo Primary will now receive a balanced breakfast every school day served to them in a brand new nutrition centre, sponsored by the company’s CSI initiative, Breakfasts For Better Days.
For its third consecutive year, the initiative is aiming to make a difference to South Africa’s hunger epidemic by dishing up a breakfast of cereal and milk to over 25000 school children, across Gauteng, Kwa Zulu Natal, the Eastern and Western Cape provinces. With their nutrition centre and access to daily breakfast, learners at Sibongindawo will have the energy they need to concentrate in class and make the most of every day.
Opened on the 18th July by Eskom Holdings SOC and GE, Sibongindawo Primary was created as the result of a merge between Sibongindawo and Emblanhle Primary.
Thanks to Breakfasts For Better Days,™ Eskom Holdings SOC and GE, Sibongindawo Primary is set to become the education centre for 480 learners in total, complete with Nutritional Centre, new career opportunities and multiple building projects for the community.
About Breakfast for Better Days
Our founder, W.K. Kellogg, was known as one of the great philanthropists of the 20th century. Today, we follow in his footsteps, focusing our work where we believe we can make the biggest impacts. Our global signature cause – hunger relief and breakfast programs – ties to the key elements of our business.
We believe in the power of breakfast to feed better days and better lives. Over the last few years, we have developed a more strategic approach to our philanthropic giving, culminating in the 2013 launch of our Breakfast for Better Days™global signature initiative. Through this program, Kellogg and Kellogg’s Corporate Citizenship Fund have pledged to donate 1 billion servings of cereal and snacks – more than half of which are breakfast – by the end of 2016. We are expanding breakfast programs around the globe, maximizing product donations and advocating for the important role breakfast plays in the diet. In the first year of the initiative, we donated more than 400 million servings of products, of which 230 million servings were breakfast foods.