(Cape Town) – American R&B star John Legend has collaborated with iconic Ndebele artist Esther Mahlangu in an effort to fight Aids.
The two were brought together by Belvedere luxury vodka to bring their Red campaign to life with the hashtag #makethedifference. They attended the One Night For Life benefit gala at New York’s Apollo Theatre at the weekend.
Mahlangu brought her famous Ndebele prints to the alcoholic brand.
Legend lent his soulful artistic style to the campaign with the single Love Me Now, which encourages people to love now and give now because of the uncertainty of tomorrow.
“I was so excited when I saw Esther’s design for the bottle: I think it’s beautiful . it connects [Belvedere] to the culture and to the people we’re trying to help,” he said.
Bottles with Mahlangu’s artwork on will be available from next month at selected retailers and 50% of the profits will go to the Global Fund to fight HIV/Aids in Africa.