(Pretoria) – A sluggish economy is not deterring Centurion residents from shopping up a storm at Forest Hill City ahead of the Easter holidays, with 40 shoppers collectively winning R100,000 in the process.
This is thanks to a pre-Easter R100,000 Spend and Win campaign launched recently by the Centurion shopping destination in a bid to excite shoppers ahead of the holidays.
“We wanted to do something really big and exciting for Centurion shoppers, and nothing excites more than cash – especially at this time of year,” said Rebosis Property Fund group marketing manager Deborah Bailey. Rebosis, South Africa’s largest black-owned JSE-listed property group, owns Forest Hill City.
“We have very loyal patrons, which is why we wanted to run a campaign which gave back to them and said ‘thank you’ for shopping with us.”
The campaign runs over 10 weeks, with the four winners picked weekly each netting their share of a R100,000 total prize money pool. Over the duration of the campaign, 40 winners will be chosen, each winning R2,500.
The competition forms the basis of a major marketing drive by the centre to create brand awareness. To be eligible for the weekly draws, shoppers must spend R250 or more at any shop, fast food outlet or restaurant in Forest Hill City. The final draw takes place on April 27. Prizes are awarded in the form of Forest Hill City gift cards.