The annual Engen KlevaKidz launched in the Eastern Cape this month with superhero safety educator, Mr Wise in the starring role. KlevaKidz is an educational campaign that uses industrial theatre to engage and educate learners across South Africa about the importance of paraffin safety.
Engen KlevaKidz 2018 launched in Mnyama at Mjaliswa Junior School in Mnyama, Nyandeni Rural in the Eastern Cape, followed by Mdlankomo Primary on September 11th.
The educational roadshow will travel to several schools in the Oliver Tambo coastal district before moving inland and to reach schools in Mqanduli, Mnquma, Butterworth and Fort Beaufort. Over the next two weeks, the campaign will reach 30 schools in the area.
Engen is South Africa’s leading supplier of paraffin through the Laurel Paraffin brand.
Engen KlevaKidz takes the form of an interactive educational stage drama using engaging characters to relay key safety messages in the learners’ mother tongues including Zulu, Sotho, Xhosa and English, combined with jingles to reinforce the theme.
In 2017, in partnership with The Communication Firm, the campaign visited 112 schools in four regions, reaching out and educating 53 714 learners.
Since its inception in 2008, Engen KlevaKidz has reached over 198 714 learners in 548 schools across South Africa – from rural villages deep in Limpopo and the Eastern Cape to townships in Gauteng, the Western Cape and Free State.
In this year’s show, Mr Wise is once again the superhero and main character who educates young learners about how to identify and use paraffin safely. Mr Wise interacts with learners Bongi and Junior and urges them to be careful when using paraffin.
Stories are used to explain to the learners what to do if paraffin is ingested or inhaled. Mr Wise also focuses on the importance of being clean and washing hands after contact with paraffin, and how to store paraffin safely.
Prizes, including superhero masks and funnels, will be handed out to all learners. This is because we believe that the learners are all heroes who have the inner strength and ability to take care of themselves, says Engen Corporate Social Investment Manager, Adhila Hamdulay.
“Young children in under-resourced households are often the primary day-time caregivers, often looking after their siblings while their parents or guardians are at work.
“Without supervision, and uninformed of the multiple dangers associated with using paraffin, children between the ages of 7 and 13 are often vulnerable, and it is these children who are the focus of Engen KlevaKidz,” adds Hamdulay.
Engen KlevaKidz has proven to be a powerful medium to stimulate children’s imagination. The takeout messages are explored in pre-and post-behavioural assessment questionnaires illustrating the retention achieved through theatre.
After each show, evaluations are distributed to determine the effectiveness of the production. Essentially it takes the form of a behavioural study measuring the shift in knowledge and attendant behaviour with results highlighting the positive impact on children who are given the tools and know-how to deal with paraffin emergencies, storage and handling.
“As a leading provider of petroleum products in South Africa, we take this to heart and are honoured to contribute to the livelihoods and the safety of people,” concludes Hamdulay.