South Africans know how to produce quality which fast becomes sought-after globally. The latest proof of this is popular Western Cape craft gin distiller Inverroche, which has been bought by global liquor giant Pernod Ricard.
Pernod Ricard is the manufacturer of popular brands such as Absolut Vodka, Chivas, and Jameson, Business Insider reports.
Inverroche was founded in 2011 and is based in the community of Still Bay in the Western Cape. The brand pioneered the use of indigenous Fynbos in gin production.
Founder Lorna Scott will maintain a shareholding in the business, and continue as CEO.
According to Inverroche founder and CEO Lorna Scott the deal is a vote of confidence in South Africa’s economic prospects.
“[Pernod Ricard’s] vast distribution network will enable Inverroche Gins to reach new consumers,” Scott said.
“We will be taking a luxury African brand to a large audience and sharing the story of our common heritage.”
The company produces three gins, Gin Classic, Gin Verdant and Gin Amber, which are now sold in 18 countries on four continents. Its portfolio also includes two rums and three liqueurs.
70% of the distillery’s workforce are women from the surrounding area.
The terms of the deal have not been disclosed.