(East London) – Mdantsane City Shopping Centre will be helping promising young performers get the exposure they need when it hosts the Mdantsane leg of the province-wide 2017 Tru Talent Search, in partnership with youth radio station trufm, in July.
As part of the radio station’s annual hunt for the Eastern Cape’s hottest young acts, the shopping centre is inviting all undiscovered singers, dancers and radio presenters between the ages of 16 and 35 to take centre stage and, by doing so, stand a chance to win their share of R10,000 in prize money.
This year marks the tenth edition of the popular talent contest and the Mdantsane City category winners will automatically go through to the finals of trufm’s province-wide search later this year, where a recording deal, presenting contract and dance gig are up for grabs.
Mdantsane City marketing manager Wendy Zitha said there was an abundance of raw talent in the Mdantsane community and that the mall was proud to provide a platform to help launch potential careers.
“The youth are our future, therefore investing in their development is vital for any concerned citizen or institution,” said Zitha.
“This competition takes place during the school holidays, so it gives the youngsters something positive to focus their energies on to beat the boredom and keep them away from negative influences.”
Although entrants must be 16 or older to be eligible for the prize money, Zitha said younger performers were still welcome to participate for the exposure and enjoyment.
Participants will perform in front of an audience of weekend shoppers – and a panel of judges – during the back-to-back audition round on July 14 and 15. The winners in each category will grab a share of the prize money and advance through to the final show on July 22.
For the audition round, she said participants should bring their music on a USB drive or CD and dress to impress.
To register, visit the customer service desk or centre management office at Mdantsane City.
For more information, find Mdantsane City on Facebook.