Exhausted firefighters who have spent weeks battling the devastating Western Cape fires in the Overberg District have received some much-needed support. Following a plea for help with food and products that can protect them from the elements, boost their energy levels and help with morale.

Firefighters battling the recent Western Cape Fires in the Overberg District. Picture: VWS Wildfires /Twitter

Cell C, through its ongoing Kindness campaign, has reached out to the heroes of the Western Cape fires. Supplying them with a donation of food, hygiene and personal care products as well as energy drinks.

More than 30 homes have been destroyed in the Overberg District in the Western Cape as fires have blazed through the region. Around 500 firefighters have spent weeks battling the flames affecting Hermanus, Frankskraal and Betty’s Bay and surrounding municipalities have asked residents to evacuate their homes.

After reports emerged that firefighters were exhausted from non-stop to put out the fires, risking their lives in the process. Concerned citizens from the Randparkridge Community issued a plea on their Facebook page for help for both the firefighters and the volunteers deployed in the region. The group asked for any assistance to those battling the Western Cape fires in the form of food and products that can protect the firefighters from the elements, boost their energy levels and help with morale.

Lizel Jansen van Vuuren (from Roodepoort North drop off center) and Boni Dlamini (Cell C CSI Senior Manager)

Lizel Jansen Van Vuuren, contact at the Roodepoort North drop off center has applauded Cell C for this kind donation.

“We are grateful to Cell C for their donation. We believe that it will assist the firefighters and volunteers who are always ready to help fight these blazing fires”

Cell C Employee Volunteers handed over the items at Roodepoort drop-off center from where it will be transported to the fire stations in the affected areas.

“We are proud to do our part to help the brave firefighters and volunteers who are risking their lives to help all those who have been tragically affected by the fires in the Western Cape,” says Suzette van der Merwe, Managing Executive of Cell C CSI.

“Our thoughts and sympathies are with those who have lost their homes,” she said.

As a proudly South African company, the Cell C Kindness campaign ascribe to the philosophy of compassion and kindness as the catalyst for real change.  To this end, Cell C has introduced a humanitarian initiative to respond as quickly as possible to crises being faced by communities, humans or animals such as the devastating Western Cape Fires.