Soft drink brand splashes cash on schools’ recycling project.
Part and parcel of any thriving business is giving back – and nothing could be more evident than with Twizza, which is not only strengthening its foothold in the carbonated soft drink market but is also making its name as a proactive recycler.
Perhaps more importantly, Twizza is taking its extended producer responsibility into the educational arena with a number of projects aimed at creating a better life for the next generation.
“We do not just pay mere lip service to the membership levy we pay to PETCO. We believe that we have a responsibility to be actively involved, both in recycling and in being agents for solid change,” said Twizza group marketing manager Lance Coertzen.
In the Eastern Cape, for example, the brand has been working with the provincial education department to roll out a recycling project in 40 under-resourced schools across four districts. These include Port Elizabeth, East London, Mthatha and Komani (Queenstown), where Twizza is headquartered.
“Working through environmental clubs in the schools, we encourage and create awareness of the importance of recycling and have a programme that rewards the schools for participating in recycling initiatives,” said Coertzen.
In Gauteng, Twizza is also supporting schools under the auspices of the Cyril Ramaphosa Foundation’s Adopt-a-School Foundation.
The initiative focuses more on upliftment than recycling by sponsoring the training of educators to teach numeracy and literacy more effectively.
“In association with the Adopt-a-School Foundation, we are putting programmes in place to upskill educators so that they, in turn, can pass their knowledge on to youngsters during their formative years.
“Twizza has been a voluntary member of PETCO for over 15 years and as a business, we are committed to remaining a responsible converter of PET to ensure the sustainability of our environment for future generations,” said Coertzen.