Arts & Lifestyle Cape Town sisters launch education platform that encourages entrepreneurship

Cape Town sisters launch education platform that encourages entrepreneurship

Sisters, Christelle and Stefanie, of Creative Crafting Club

A Cape Town startup is bridging the gap between entrepreneurship for stay-at-home parents and education for tots to tweens through an innovative online subscription site.

The Creative Crafting Club offers creative crafting lesson plans, teaching resources and business advice for parents, teachers and entrepreneurs to kick-start creative crafting clubs for kids in their community.

The STEAM (Science, Technology, Engineering, Art, Mathematics)-based lesson plans have been endorsed by occupational therapists, engineers, architects and artists to ensure the crafting topics are contemporary, child-friendly and of international standard. 

The target ages are 2 to 12 and the lesson plans can be used to complement school curriculums, extramural activities or simply to run a creative at-home business.

South African sisters Christelle, an architect, and Stefanie, an engineer, are the founders of Creative Crafting Club and previously also came up with the franchise concept, Canvas Club.

It was through Canvas Club, which has expanded to more than 50 locations across three countries in two years, that the sisters saw the need to develop a worldwide business model that not only encouraged creativity in kids, but entrepreneurship for parents too.

“One of the biggest struggles we see moms face is finding a flexible way to generate extra income. We’ve seen the sense of community and transformation that the [Creative Crafting Club] platform is creating for these women first hand.”

Stefanie

Club member Lili Probart attests: “Creative Crafting Club gave me the tools to pursue my dream of teaching children, despite not being a schoolteacher.”

Achieving a healthy work-family balance is proving a challenge for mothers. Research shows mothers are 79% less likely to be hired and earn 14 to 18% less than non-mothers. 

Stay-at-home moms are also half as likely to get a job interview. The “motherhood penalty” suggests some businesses are concerned about stay-at-home parents prioritising family over work.

Christelle says: “Creative Crafting Club membership not only tackles education but encourages entrepreneurship in communities, especially for stay-at-home parents in Africa, who are often tasked with looking after not only their own children, but other children in their communities too.”

For more information or to enrol, visit www.CreativeCraftingClub.com

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