The national coronavirus lockdown has inspired rapper Earl Swartz – better known as Early B – to spread hope across the land and into the homes of fellow South Africans through music.
The artist, who is based in Bloemendal, Port Elizabeth, has impressed fans with his latest Covid-19 awareness rap track and video which he shot for a Good Hope FM awareness campaign.
In the song, which is unnamed, he encourages the public to stay indoors, sanitise their hands and follow lockdown regulations.
The video, uploaded on his Facebook page, has had fans excited and it has been shared thousands of times, HeraldLIVE reports.
“People consume information in different ways and though the government keeps spreading awareness in its own ways, I thought to also use my style of rap to spread the message to my audience so we as SA can stand a chance to win against this virus,” Early B says.
The song was featured on Good Hope FM DJ Easy’s Covid-19 16 Bar Challenge played on Friday nights.
Early B has been involved in other Covid-19 awareness campaigns.
He took part in a Pick n Pay campaign against panic buying just before the level 5 lockdown was instituted by government.
“We made a song with about 10 other artists where we encouraged people to stop panic buying and think of the next person’s needs too,” he said.
Written by Ard Matthews and produced by Theo Crous, the song, Don’t Panic Buy, features comedians and musicians including Lira, DRB singer Madjozi, Kahn Morbee, Arno Carstens, Karen Zoid, Early B, Jack Parow, Francois van Coke, Loyiso Bala and Zolani Mahola.
“I was also involved in another KykNET campaign where we were talking about how life in lockdown is and just spreading a message of hope,” he says.
The lockdown has cost Early B all his gigs scheduled for the period, including one in Amsterdam.
“On the bright side, I appreciate that this time has allowed me to spend more time with my family than I have in nearly two years.
“I also have time to finally do all the small things I like but didn’t have time to do, like the car I’m busy building for myself from scratch right now,” he said.
Early B is also working on his next album from his home studio.