Facebook and the International Red Cross and Red Crescent Movement are partnering to launch #AfricaTogether – a digital campaign and two-day festival on June 4th and 5th featuring artists from across Africa to encourage continued vigilance against Covid-19.
With more than 100 000 confirmed cases and easing of lockdown restrictions in and around many continents, #AfricaTogether aims to combine musical and comedy performances with information from Covid-19 first responders and fact-checkers from across Africa
The event will be streamed on Facebook Live on the 4th June in English and hosted by the Nigerian popular actor and comedian Basketmouth and in French on the 5th June by the renowned media personality Claudy Siar and will include artists such as Aramide, Ayo, Femi Kuti, Ferre Gola, Salatiel, Serge Beynaud, Patoranking, Youssou N’dour amongst many others, as well as a digital awareness campaign with prevention messages developed with Red Cross and Red Crescent health experts and also targeting Facebook users in 48 countries across sub-Saharan Africa
Facebook and Red Cross hit me up to be part of #AfricaTogether concert and it’s airing today on Facebook. When I said “who you calling Ladipo, call me your ambassador”. I didn’t know it would happen so soon ✊🏾🌍🔊— Talk About Poe (@LadiPoe) June 4, 2020
Mamadou Sow, a long-serving member of the International Red Cross and Red Crescent Movement said, “The Covid-19 pandemic is an unprecedented crisis in that it can affect us all, and ignores borders, ethnicities, and religions. African communities so far have responded quickly, but the risk remains very real. If we all do our part, we will beat Covid-19. Music is a powerful uniting force and we hope that the #AfricaTogether festival will bring renewed hope and action against this dangerous disease.”
Facebook continues to work with governments across Sub-Saharan Africa, including partnering with organizations like health agencies and NGOs who are actively using their platforms to share accurate information and launching Covid-19 Information Centers in more than 40 countries, which provides real-time updates from health authorities and helpful articles, videos and posts about social distancing and preventing the spread of the virus
Adding her voice to the initiative, Jocelyne Muhutu-Rémy, Facebook’s Strategic Media Partnerships Manager for Sub-Saharan Africa said: “The spike in the use of online tools during the Covid-19 pandemic shows the social usefulness of digital platforms in difficult times. We are seeing many incredible initiatives from artists bringing their communities together on Facebook Live. The #AfricaTogether campaign will enable people to learn more about fighting Covid-19, while enjoying entertainment from their favourite African performers. We will be spreading joy in a way that doesn’t spread the disease.”
You cannot afford to miss this! It’s gon be hosted by @basket_mouth so you know its gon be MAAAAAAAAAD!!!!!!!!!!!!!#Repost @basket_mouth— Elsie (@Elsie68621736) June 4, 2020
Facebook in partnership with Red Cross are bringing AFRICA TOGETHER… https://t.co/YDRSlL3Y6K
With more than 1.5 million volunteers and staff across the continent, the International Red Cross and Red Crescent Movement is on the frontlines of combating Covid-19 in communities through information campaigns, providing soap and access to clean water, and supporting health care facilities and workers with training, equipment, and supplies.
To watch the live shows, viewers can tune in to the Facebook Africa page (https://bit.ly/2ZWnbBO) and Red Cross and Red Crescent Facebook pages. To register and learn more about the artist lineup and how to tune in, please visit the Facebook event pages in English (https://bit.ly/2XRcZb5) and in French (https://bit.ly/3eCPl95).