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Volkswagen has taken the first step in its journey towards electric mobility in South Africa through the launch of the e-Golf pilot project.
The project will see six fully electric vehicles tested by motoring and lifestyle media, selected dealers and Volkswagen employees to gain valuable consumer insights into the experiences of driving and living with an electric vehicle.
The e-Golfs will also be used as shuttles and courtesy cars for VW customers.
Through the involvement of selected dealers in Gauteng and Western Cape, the e-Golf pilot project seeks to drive customer awareness and education regarding electric vehicles.
“With the help of our dealers, we want to get as many South Africans as possible to drive and experience an electric vehicle, as this is the future of our brand.”
Mike Glendinning, sales and marketing director for Volkswagen Group South Africa
Charging infrastructure is being installed at Volkswagen’s Uitenhage manufacturing plant and at the Dealer Training Academy in Centurion, Gauteng, to support the project.
South Africa is the second country after Rwanda to introduce VW electric vehicles in Africa.
The e-Golf pilot project is the first step of a three-phase approach that will pave the way for the company to include electric vehicles in its future product portfolio in South Africa.
The second phase will be expanded to include a fleet of fully electric Volkswagen ID.3 vehicles from 2021.
The third and last phase of the project will see the first fully electric VW vehicles available for sale in South Africa from 2022.
The e-Golf as well as the ID.3 will not be sold in South Africa and will be used solely to ensure as many South Africans as possible get to experience life with an electric vehicle.
To stay in the loop about Volkswagen’s electric mobility journey, sign up at www.vw.co.za
