An entrepreneur from Mitchell’s Plain in Cape Town has refused to let negativity about the area drag him down.

Iegshaan Small, 33, a resident from Rocklands in Mitchell’s Plain, has cleverly developed a product due to change any negative perceptions about the Cape Flats.

Iegshaan Small and Heart FM radio host Irma G

He has developed gourmet ice cream called Ice Cream Vanni Plain, with the various flavours named after the different suburbs, such as Westridge, Eastridge, Woodlands, Rocklands, Tafelsig, Beacon Valley, Portland and Lentegeur.

Rocklands Ice Cream Flavour- the same area which Iegshaan is from

Why? Because “I wanted to prove that something good can come out of Mitchell’s Plain”, he told IOL lifestyle.

Less than two years ago he decided to become a chef and, he says, realised his life had a purpose.

I decided I am still young and I am not going to be part of the (crime) statistics.

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He is enrolled in a hospitality course at the College of Cape Town and makes his ice cream at home or at the college kitchen.

I asked my family, friends and took samples to people randomly on the beaches.

He took it a step further by giving potential customers his ice cream and a competitor’s questioning which ice cream they’d choose.

“Their responses were totally amazing and I realised I am sitting on something big but I needed help to get things off the ground,” he said.