Big business in
South Africa has begun to take sustainability seriously, with a growing number
of initiatives aimed at rethinking the use of packaging in particular.
While packaging
protects and preserves products, some retailers have come to realise it is a key
driver of environmental degradation when not handled responsibly.
“Consumers are increasingly expecting recyclable packaging and they expect transparency from retailers regarding the environmental impact of their end-to-end operations.”
Sanjeev Raghubir – sustainability manager, Shoprite Group
The group has
committed to ensure that 100% of its plastic packaging is reusable and/or
recyclable by 2025. It is now using the 4 000 tons of plastic returned
annually to its distribution centres to produce 100% recycled and recyclable
plastic shopping bags.
Since November 2019, plastic from its Centurion, Canelands and Cilmor distribution centres is being collected, converted into pellets and used to make carrier bags.
“This is the
latest among the growing number of circular economy practices we are putting in
place,” Raghubir says.
Shoprite, Checkers and Usave supermarkets also introduced the “planet” bag in late 2018. Made from 100% recycled plastic, the sturdy reusable bag entitles customers to claim 50c off their total spend each time they present the bag at the till.
Stimulating the
recycling industry to create jobs and alleviate poverty is another important
focus.
“Africa’s Biggest Cleanup” was launched in 2018, and continues to encourage community cleanup events hosted by the group’s employees and the public via actforchange.africa. Organisations register their cleanup events online and submit their waste collection data afterwards.
In the past financial year, more than 800 events were registered and 40 150 participants collected 30 935 bags of waste.
The group’s
Packa-Ching partner project also “buys” recyclable materials from communities
in exchange for credits to buy goods at many stores.