Retailer ups the ante in the fight for a cleaner environment
SPAR Eastern Cape will continue to raise awareness of its STOP Plastic campaign with an innovative introduction to the SPAR Kirkwood Wildsfees in the Eastern Cape town this month.
The annual festival of music and fun from June 28 to 30 includes a diverse range of options set up by the organisers and encourages patrons to “take a walk on the wild side”.
SPAR, meanwhile, will introduce a slight twist to that element by urging festivalgoers to Take a Walk on the Waste Side, referring to their project of reducing the use of single-use plastic in society.
This campaign was launched last year, and SPAR EC sponsorships and events manager Alan Stapleton said this was another perfect opportunity to create further awareness among the public.
“This year, SPAR is setting up a maze which will talk to our STOP Plastic campaign where festival-goers will be able to Take a Walk on the Waste Side.”
“In the maze they will be able to discover a number of alternative ways to use plastic and we hope this will continue the education we would like to achieve with this theme.”
He added that SPAR Eastern Cape’s commitment to supporting the local community was behind their support of the Wildsfees, saying it all began with their Choose Local campaign.
“This is a project we started a few years ago where the focus is to ensure we give back to the communities in which we are involved.”
“The Wildsfees, in turn, ploughs funds back into the local community so that fits in perfectly with the SPAR ethos.
“The nature of the festival is also about bringing families together, which is another important pillar for SPAR.
“So, while we support an event that creates fun for the whole family, we are also able to support our local communities.”
Besides polishing an already established product, Stapleton said there were plenty of innovations which would thrill the patrons, while it was also a platform for a wide range of artists and entertainers to add to the excitement and fun of the festival.
“This is a chance to come out and experience a truly local festival with a great vibe and lots to see, to do and to eat and drink,” he said.